Tier Folding
Eguchi kitchen accessories industry transformation and upgrading of the crisis
Less than ten years time, the kitchen accessories Jiangkou Fenghua, Ningbo, industry, processing of parts from several companies into the kitchen is now the country’s largest industrial base in parts; the annual output value from the tens of millions to the current 20 billion. Late last year, by the international financial crisis, Eguchi kitchen accessories business output, output all the way down. However, starting in April this year, stabilized kick, showing a nice “V” word. According to statistics, in January to May of this year, Jiangkou 120 Kitchen accessories businesses achieved sales of 900 million yuan, an increase of 16%.
What made Eguchi kitchen accessories industries are rapidly emerging from the trough, contrarian recoil? “We’re through innovation, according to the ‘integration of resources, Bao Tuan cooperation, cross-development’ of ideas, out of an estuary characteristics and kitchen accessories industrial transformation and upgrading of the road.” Jiangkou Fenghua Hu Rong Street Party Working Committee, said in an interview .
It is understood that a number of kitchen accessories Jiangkou enterprises are from the late 90s of the last century started, relying on independent innovation, to achieve for others to do the wedding dress from the hit to their brand of gorgeous turn. To date, 31 enterprises have their own brands, more than 200 patents, business development of new products every year more than 100.
“Despite the financial crisis, the enterprise orders decreased significantly, but from another angle to think, then why should not a chance? Busy over the past manufacturing operations, research and development of new products is inevitable that some of its inadequacies, and now just taking the effort to build more new products, which will help us to in the next step of occupying a place in the competition. “Ningbo Wuling Gas Appliance Co., Ltd general manager of weeks Jianda told reporters.
According to reports, the financial crisis, Eguchi Kitchen enterprises to accelerate the pace of innovation research and development. This year, the kitchen up to businesses to invest in the technological transformation of funds of more than 6000 million, 25% more than last year.
, “Business development, industry training, must be down to earth. Kitchen accessories in the highly competitive industry, we must create an environment to help businesses start-General.” Jiangkou the streets, director of Fu Yue Bing said in an interview.
Fu Yue Bing introduced Jiangkou Street has invested over 300 million, to help companies published product descriptions, free of charge for companies to advertise and organize enterprises to Shanghai, Hong Kong, Europe and the United States and other places to visit, exhibitors, and attend industry meetings, so that a well-known enterprises to expand , broadening the horizons from which to seize business opportunities.
They are the building through the strengthening of the industrial chain, do a good job supporting the organic medium and small enterprises. At present, the Jiangkou kitchen accessories industry has improved its supporting system of specialization and cooperation within the region, forming a production base from raw materials to the marketing industry chain, the basic building a big business cross-border gate, grab the market for enterprise, small enterprises play the supporting role The three-tier cluster.
Eguchi kitchen accessories industry was just preparing for the transformation and upgrading of primitive accumulation of secondary business amid the financial crisis, domestic and international consumer market in a serious recession, Jiangkou kitchen accessories production and output value of enterprises is also with the fall.
“The more difficult the key to survival in the enterprise, the Government should be more decisive shot, zoom ‘visible hands’ of the effect.” Jiangkou Hu Rong Street Party Working Committee, told reporters.
It is understood that, recently, Jiangkou streets to build a pioneering new platform for enterprises. With the United States and settled in at home International home Exposition Jiangkou this advantage, in the Exposition on the first floor, formation of business area of 10,000 square meters, “Eguchi kitchen direct marketing,” leading the 10 strong backbone enterprises invested 2.6 million yuan incorporated Eguchi kitchen Development Co., Ltd., so that 31 companies have settled in their own direct marketing brands. The street in 3 years from the financial arrangements of the 5 million yuan of special funds to start the implementation of the three-year plan to double the industry. For the kitchen into the estuary direct marketing business, then give the full booth fee subsidies, the second and third year, booth fees, grants 50% and 30%, and in the direct sales market, set up a venture area, for the admission of the kitchen is not Accessories businesses new exhibitions, product launches stage.
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